Philip Armour Named Editor-In-Chief of American Cowboy

Boulder, CO. (August 31, 2009) – Active Interest Media Inc. (AIM) today announced that Philip Armour has joined the company as the new editor-in-chief of American Cowboy magazine and its companion website, AmericanCowboy.com. In his new role, Armour will manage content and brand development for American Cowboy, the leading media outlet dedicated to covering and promoting the Western lifestyle. "Philip brings a terrific depth and breadth of editorial experience to this job," says Jonathan Dorn, editorial director of AIM's Western Outdoor Living Group. "A former editor at Outside and Forbes Media, he's also a widely published magazine writer who knows how to craft compelling stories. He brings a passion for the West, its history, and its incredible literary heritage that will enliven the pages of the magazine and connect readers to it like never before."

Armour, who lives on a 10-acre ranch north of Boulder, Colorado with his wife, an equine-facilitated life coach, has also been the editor of Working America—a book that chronicles the lives of working Americans from ranchers to oil drillers. "It's an honor to take the reins of a publication with a 15-year legacy of rich content and to attempt to add to that history," says Armour. "American Cowboy is the proud spokesman for the West, and the magazine has the ear of both long-time locals and newcomers moving here to pursue the Western lifestyle. We'll continue inspiring our readers with great tales of cowboy adventure, expert advice about Western travel destinations and gear, and photography as stunning as the iconic places we feature in our pages."

About American Cowboy:

American Cowboy magazine is the cultural chronicler of the American West, covering every aspect of the lifestyle, including history and heritage, travel and events, art and entertainment, food and fashion. Through our signature mix of in-depth reporting, vivid photography, and social commentary, American Cowboy keeps alive America's love affair with all things Western and nurtures the dream of those who aspire to live the lifestyle.

About AIM:

Based in El Segundo, California, AIM (www.aimmedia.com) is a consumer enthusiast media company that serves a base of loyal constituents through print, event and online products that connect consumers with their passions.

AIM operates in four distinct vertical segments; Healthy Living, Marine, Home, and Western Living. Its titles include Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, SNEWS® Whole Foods Market® magazine, American Cowboy, Log Home Living, Timber Home Living, Building Systems, Black Belt, New Old House, Old-House Journal, and Yachts International.

AIM produces and markets conferences, DVDs and books, and produces log-and-timber home shows and seminars. The company also produces the Fort Lauderdale International Boat Show®, the largest boat show in the world. AIM is sponsored by Wind Point Partners, LLC.

For more information, contact:
Charina Lumley
(303) 625-1607
clumley@aimmedia.com

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