Active Interest Mediaroom: Active Interest Media Acquires Yachting Promotions, Inc.
Active Interest Media
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Active Interest Media Acquires Yachting Promotions, Inc.

Yachting Promotions, Inc. (YPI) based in Fort Lauderdale, Florida, announced this week that it has been acquired by Active Interest Media, Inc. (AIM), a consumer enthusiast publishing, information and event company. Terms of the agreement were not disclosed.

AIM is headed by Efrem "Skip" Zimbalist III, chairman and chief executive officer of AIM, and previously chief financial officer of Times Mirror and chairman and chief executive officer of its Times Mirror Magazines subsidiary, which published Yachting, Saltwater Sportsman, Motorboating and numerous other titles. Kaye Pearson, currently president of YPI, will move into a consultant role for Yachting Promotions, Inc. The rest of the Yachting Promotions team and organization structure remain unchanged. All existing agreements with various marine trade associations also remain unchanged.

Yachting Promotions, Inc. and its Show Management operations produce five major boat shows along with numerous other special events throughout the year. The boat shows include the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, the Palm Beach Boat Show, the St. Petersburg Fall Show and the Suncoast Boat Show.

AIM, based in El Segundo, California, is a dynamic media company that serves its base of loyal constituents through print, event and online products that connect consumers with their passions. The company was formed in October 2003 by Wind Point Partners and Skip Zimbalist III.

AIM is centered on enthusiast magazines, consumer shows, books and Internet sites. The company currently publishes Southwest Art, Vegetarian Times, Better Nutrition, Log Home Design Ideas and Black Belt magazines, and also produces and markets over 75 martial arts oriented videos and books.

AIM includes Home Buyer Publications, Inc., produces category-leading publications Log Home Living, Timber Home Living and Building Systems Magazine. The company also produces nearly a dozen three-day log home shows and more than two dozen building seminars.

Media Contact:

Geri Haber
Haber & Quinn Public Relations & Marketing
Phone: 954-764-6011
E-Mail: gh@haberandquinn.com

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