November 26, 2007
Active Interest Media to Launch Whole Foods Market® Magazine Custom Publication for World's Leading Natural Supermarket Premieres January 2008

El Segundo, CA. (November 26, 2007) -Active Interest Media (www.aimmedia.com; AIM), the consumer enthusiast media company, today announced it will launch Whole Foods Market Magazine, a custom publication for Whole Foods Market® (Nasdaq: WFMI). Whole Foods Market is the world's leading natural and organic foods supermarket and the nation's first certified organic grocer. The magazine will be available in more than 60 stores, premiering in the Company's Midwest region in January 2008, and in the Rocky Mountain region in March 2008.

Designed specifically for Whole Foods Market shoppers, Whole Foods Market Magazine will feature the latest in health and wellness news, food and environmental issues and trends, a wine column, the latest in beauty and self-care products, and more. The magazine will also feature the best natural, organic and gourmet foods as well as healthy and delicious recipes.

"Whole Foods Market Magazine will make the experience of shopping at Whole Foods Market come alive in print,” says David Rosenberg, regional marketing director for Whole Foods Market. “Our customers care about their health and the health of the planet, and our new magazine will directly respond to their interests and needs. Active Interest Media is the recognized leader in the health and wellness custom publishing, and we are delighted to become their creative partner.”

“As the world's leading natural and organic supermarket, Whole Foods Market Magazine is a natural fit for AIM” states Susan McNamee, vice president of custom publishing for AIM. “We are thrilled and honored to add them to our extensive list of publications.”

The magazine will be published bi-monthly on 100 percent post-consumer recycled paper. The first printing will be 200,000 copies.

Whole Foods Market Magazine is the latest publication to join AIM's Healthy Living Group, which includes Yoga Journal, Vegetarian Times, Backpacker, Better Nutrition and Optimum Wellness.

About AIM: Based in El Segundo, California, AIM (www.aimmedia.com) is a multi-platform media company that serves a base of loyal constituents through print, event, and online products that connect consumers with their passions. Efrem Zimbalist III and the private equity-investment firm Wind Point Partners formed the company in October 2003.

AIM operates four divisions: Healthy Living, Marine, Homebuyer, and Western Art and Living. The company publishes more than a dozen market-leading magazines and websites, including Yoga Journal, Vegetarian Times, Better Nutrition, Optimum Wellness, Wild Oats, Backpacker, Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt, and Yachts International magazines.

In addition to magazines, AIM produces and markets category-leading DVDs, books, yoga conferences, log-home shows, and more than 24 building seminars.

Through its Yachting Promotions, Inc. division, AIM produces six major boat shows in Florida including the Fort Lauderdale International Boat Show®, the largest boat show in the world.

About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (www.wholefoodsmarket.com) is the world's leading natural and organic foods supermarket and America's first national certified organic grocer. In fiscal year 2006, the company had sales of $5.6 billion and currently has more than 270 stores in the United States, Canada, and the United Kingdom. The Whole Foods Market motto, “Whole Foods, Whole People, Whole Planet”™ captures the company's mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Whole Foods Market, Fresh & WildTM, and Harry's Farmers Market® are trademarks owned by Whole Foods Market IP, LP. Wild Oats® and Capers Community MarketTM are trademarks owned by Wild Marks, Inc. Whole Foods Market employs more than 50,000 Team Members and has been ranked for ten consecutive years as one of the “100 Best Companies to Work For” in America by FORTUNE magazine.

<home