Active Interest Media to Publish SIA's Snow Show Daily El Segundo, CA. (May 25, 2010) -- Active Interest Media, Inc. (AIM, www.aimmedia.com) announced today that it has been chosen by SnowSports Industries America (SIA) to produce the Snow Show Daily starting with the 2011 SIA Snow Show (Jan. 27-30, 2011). AIM's veteran snow sports publisher Andy Bigford will produce the Show's daily, and will oversee all aspects of the publication as both editor and publisher.
"No other company can match the combination of snow sports experience, relationships, expertise and enthusiasm that AIM and Andy will bring to the Snow Show Daily," says SIA president David Ingemie. "We were thrilled to hear their detailed plans to expand the content and reach of the publication and elevate snow sports trade communications in general."
"This is the first step in our plan to take the snow sports dialogue to a higher level and I look forward to discussing ideas with industry leaders as we move forward," said Bigford, who served as editor of the Show's daily publication from 1990-1995, and who has worked in snow sports publishing for almost 30 years, including his current role as editor and publisher of PEAKS, The Magazine of Vail Resorts. "A pre-Snow Show product preview publication and other initiatives are in the works," added Bigford. Veteran snow sports journalist Peter Kray, editor of the Snow Show Daily for the past seven years, will work with Bigford to lead the editorial efforts.
The SIA Snow Show set a six-year-attendance record in 2010 with its move to the Colorado Convention Center in Denver. The sold-out Snow Show attracted almost 19,0000 attendees and featured over 3,100 booths and 845 brands including 125 new exhibitors.
AIM (aimmedia.com) is a leading publisher of consumer and trade magazines and web sites, and consumer enthusiast events. Its 30 magazine titles include Backpacker, and SNEWS, a news service for the outdoor industry. AIM is overseen by snow sports publishing veteran Andrew Clurman, former president and group publisher of SKI and Skiing Magazines, Warren Miller Entertainment, and Transworld Media. Clurman is president and chief operating officer of AIM,
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary. SIA also develops marketing products, programs and services such as logistics and Government affairs that help our Members operate more efficiently and increase participation in snow sports.
For more information on The Snow Show Daily, contact Bigford at 303-442-7064 or email: AWBig@aol.com. And for more information on SnowSports Industries America, please log onto snowsports.org or email: SIAmail@snowsports.org.
For press information contact:
Dayna Macy, AIM's Communications Director, dmacy@aimmedia.com, 415-591-0729
SIA media office, pr@snowsports.org, 703-556-9020
