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Active Interest Media Names Gary DeSanctis Vice President of Sales for Marine Group
and Co-Publisher of Yachts International

El Segundo, CA (June 10, 2010) -- Active Interest Media (AIM, www.aimmedia.comtoday announced that Gary DeSanctis has been named Vice President of Sales for AIM's Marine Group and Co-Publisher of Yachts International. He was previously the President and Publisher of ShowBoats International.

Along with Yachts International, the number one selling luxury yacht magazine in the U.S., AIM's Marine Group also includes Show Management (www.showmanagement.com), a world leader in boat show production which includes the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, and the Palm Beach International Boat Show, three of the world's largest and most important in-water boat shows.

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Active Interest Media Completes Deal for Skram Media Titles
Boulder, CO. – Active Interest Media, Inc. (AIM, www.aimmedia.com has completed an agreement to purchase Skram Media's Climbing, Urban Climber, and Mountain Gazette properties, announced AIM Chairman and Chief Executive Officer Efrem "Skip" Zimbalist III. The new magazines and websites expand AIM's growing portfolio of enthusiast magazines, consumer shows, and Internet sites (www.aimmedia.com), as well as the company's already robust multimedia footprint in the outdoor market.

The Skram titles will join AIM's recently formed Outdoor Group, which currently includes Backpacker, SNEWS, the leading trade property for the outdoor industry, and National Parks Interactive, a tourism-focused media network that produces print publications and websites for national park vacationers. The additions will increase the Outdoor Group's combined readership to more than 1.35 million and its online audience to 430,000 unique visitors a month, broadening a platform that provides comprehensive print, digital, mapping, and mobile solutions for multisport enthusiasts and active travelers.

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Active Interest Media Launches Redesigned Website
El Segundo, CA (May 27, 2010) -- Active Interest Media (AIM, www.aimmedia.com today announced the launch of its fully redesigned website. Complete with new navigation, graphics, and animation, the new site was designed to keep pace with company growth.

"Our new website reflects where we are today as a growing and thriving media company," says Andrew Clurman, AIM's President and Chief Operating Officer. "The site is easier to navigate, and more fully showcases the depth and breadth of our expanding media properties which now includes 35 magazines and websites, 20 major events, and book and DVD publishing divisions spread over five publishing groups."

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Active Interest Media to Publish SIA's Snow Show Daily
Active Interest Media, Inc. (AIM, www.aimmedia.com) announced today that it has been chosen by SnowSports Industries America (SIA) to produce the Snow Show Daily starting with the 2011 SIA Snow Show (Jan. 27-30, 2011). AIM's veteran snow sports publisher Andy Bigford will produce the Show's daily, and will oversee all aspects of the publication as both editor and publisher.

"No other company can match the combination of snow sports experience, relationships, expertise and enthusiasm that AIM and Andy will bring to the Snow Show Daily," says SIA president David Ingemie. "We were thrilled to hear their detailed plans to expand the content and reach of the publication and elevate snow sports trade communications in general."

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Andrew Clurman Named President and Chief Operating Officer of Active Interest Media
Active Interest Media (AIM, www.aimmedia.com) today announced that Andrew Clurman has been promoted to President and Chief Operating Officer. He was previously Group Publisher and Chief Operating Officer.

"Andy has been instrumental in building AIM from an idea to an integrated enterprise that now comprises 30 magazines, 21 web sites, 20 major events, and dozens of books and videos, all produced each year by 300 employees at eight major locations," says Efrem "Skip" Zimbalist III, AIM's Chairman and Chief Executive. "And this has all been accomplished since AIM was founded just seven years ago in 2003. He is one of the elite executives in the media business, and richly deserves this promotion."

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Active Interest Media Promotes Key Staff Following Acquisition of Equine Network and Horse Media Group
In conjunction with its acquisition of all equine titles and online properties published by the Source Interlink Media division of Source Interlink Companies, Inc. (Source, www.sourceinterlink.com) and by Horse Media Group (HMG, www.horsemediagroup.com), Active Interest Media, Inc. (AIM, www.aimmedia.com) today announced the following promotions.

Tom Winsor, formerly President of the acquired Horse Media Group, will serve as General Manager of the newly formed AIM Equine Network. American Cowboy Publisher Bill Garrels and David Andrick, the former Associate Publishing Director of the Source Equine Network, have been promoted to the position of Group Publishers of the new AIM Equine Network.

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Active Interest Media acquires Equine Network and Horse Media Group
Acquisition of leading horse industry magazines and websites creates country's most comprehensive equine media group

Active Interest Media, Inc. (AIM, www.aimmedia.com) Active Interest Media's Equine Network will include the print magazine titles EQUUS, Horse & Rider, Practical Horseman, Dressage Today, Arabian Horse World, Discover Horses and EquiManagement, and the online properties Equisearch.com, Equine.com, HorseBooksEtc.com and DiscoverHorses.com, from Source Interlink Media as well as the magazines Spin to Win Rodeo and Trail Rider and the online properties MyHorse.com, HitchUpMagazine.com and HorselinkMagazine.com from the Horse Media Group. American Cowboy magazine and website will join the newly formed AIM Equine Network.
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American Cowboy Posts 20% Increase in Ad Revenue over Prior Year
February/March Issue Debuts New Editor, Full Redesign

American Cowboy (www.americancowboy.com) announced today that magazine ad revenues increased 20% for its February/March 2010 issue (versus last year) on the strength of a redesign that debuts with this issue. A complete retooling of the website is also resulting in significant growth; pageviews have jumped 95% in the three weeks since it relaunched.

"We're charging into 2010 with an aggressive plan to win readers and market share," says Jonathan Dorn, editorial director of American Cowboy, which is owned by Active Interest Media (www.aimmedia.com). "After conducting our biggest audience survey ever, we saw an opportunity to retain our highly loyal readers while creating a magazine, website, and sales proposition that better position the brand to reflect today's dynamic Western lifestyle."

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Home Buyer Publications Names Tim Schreiner Editorial Director
Active Interest Media (AIM) has named Timothy D. Schreiner as editorial director of Home Buyer Publications (HBP), announced Laurie Sloan, general manager at HBP.

"We are thrilled to have an editorial director of Tim's caliber to oversee our home division content", Sloan said. "His experience in special interest media and the housing category makes him a perfect fit for our brands. He has a proven track record of improving profitability across multiple media, while strengthening relationships with both consumers and marketers."

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